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Grabbing Buyers From Reviews & Guides
One of the lessons that eBay has learned in recent years is that content is king. To be honest, until recently even eBay themselves admitted that the site lacked content. In other words, the site did not have much in the way of useful information; it was purely a place to buy products or services. Some of the most recent developments to encourage user-provided content were: eBay Wiki, eBay Reviews and Guides and eBay Blogs. By eBay's own admission the aim of these sections is to build valuable content that will encourage users to come back to the site more frequently, as well as to influence the search engines in a positive way to increase the visibility of the site overall. These features have been largely ignored by most eBay users, but they present a powerful opportunity for the switched on seller (that's you).
How so? In return for providing content to these sections of the site, eBay promises a nice payback. It's a ‘you scratch my back and I'll scratch yours' kind of arrangement. The opportunity that exists in eBay Reviews and Guides is great because it's a flexible and open format. According to eBay's own definition, Reviews and Guides (which are actually independent sections of the site in their own right) were provided as a way for users to research suitable products and benefit from the wisdom of eBay members that have experience in a particular product category, either as a seller or as a user. ‘Reviews' contains comments and ratings about all kinds of commonly sold items on eBay.
Note that eBay limits reviews to specific types of products that they list. ‘Guides' are short articles or reports that contain information and opinions about almost any topic you can think of. There are two key ways to benefit from these sections of eBay: 1.Use the free information as a research resource for creating your own information products. 2.Write informative and useful information about the niche that you sell in, and then promote your own products. The first point should be self-evident. Reviews and Guides is a rapidly growing information resource that's available for free, so it's a great tool for research when creating information based products. The second area is a little more complex, but don't be put off, because it represents an outstanding way to generate interest in your eBay listings, for free. Here are some of the ways you can use Reviews and Guides: 1.
Have a friend or relative post an objective review of your product. Make sure it's realistic and credible, and be sure to include details of what makes your product superior to the competition. 2. Write a Top 10 products review for your industry (guess which is No.1?) 3.Write a ‘white paper' report about a product that you sell. 4. Write a guide that explains how to use your product. 5. Write a guide that explains unusual uses for your product.
6. Write a guide that explains the pitfalls to look out for in hiring a service you offer. 7. Write a guide that gives tips and advice within some aspect of the niche that you sell in. 8. Write a guide that explains how to replace or repair a product. Be as creative as you like, and remember that you can include pictures, photos, illustrations, basic formatting, and eBay links to specific products or eBay searches. If you do use any kind of photo or drawing, make sure it closely relates to the content and that it enhances rather than detracts from the text (that's a common mistake). Also, in preparing your writing, ask yourself what people would be most interested in reading about. After all, you want to attract as many readers as possible.
As with any copywriting, the headline (and title) that you select are the most important aspects to consider in drawing readers in. Obviously, don't stop after producing your first one, aim to produce a steady stream of reviews and guides to increase your presence and influence on eBay (and the search engines that love this type of solid content). Set a goal of producing at least one review and one guide each week. If you can do more, even better. Both reviews and guides can be voted on by readers, so make sure you keep an eye on that, as you want to maintain a favorable impression. Please read and re-read the following information so that you fully grasp it. The two most important aspects of writing an eBay Guide are the links and the tags. Links are clickable text that will redirect the user automatically to another page within eBay. There are two types of links available to you – links to specific product pages, and links to eBay searches.
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